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Market Segmentation contd2...

Behavioral Segmentation has the advantage of using variants those are closely related to the products itself. It could be a direct...

Market Segmentation contd1...

Psychographic Segmentation refers to internal characteristics of consumers, such as attitudes, beliefs, preferences, knowledge, interests...

Market Segmentation

Whenever a new product is launched/positioned or an existing product is re-positioned by the Company it is imperative that Market...

Emerging Trends in Banking contd3...

13. Growth in the Bank’s Advances Portfolio •2016 witnessed a Bank loan growth of just 8 percent whereas 2017 registered credit growth of...

Emerging Trends in Banking contd2...

9. Problem of Stressed Assets Plaguing Banks •Between August and December 2015, RBI has inspected Advances portfolio of all Banks and...

Emerging Trends in Banking contd1...

5. Banks will Rely on Digital Technology to Enhance Customer Experience •Competition from Fintech firms and neo-banks forcing Banks...

Emerging Trends in Banking

1. Non-Traditional Players are increasingly disrupting Profitable Banking Frontiers •New entrants such as Fintech Firms are targeting...

Consumerism

Consumerism in marketing means protecting interests of the consumers through organized efforts of the individuals, association of...

Small Finance Banks

Objective: The objective behind setting up of Small Finance Banks (SFB) is to augment financial inclusion by accepting deposits for the...

Payment Banks

Background: Nachiket Mor Committee on Comprehensive Financial Services for Small Businesses and Low Income Groups recommended formation...

Debt Syndication

When a borrower, who could be developing an amusement park or a corporation planning a dry waste management plant or laying an...

Ways of raising debt finance

A Company could raise finance from debt market by issuance of debt securities in the form of Commercial Paper, debentures/Fixed Deposits...

Financial Supply Chain Management

The Financial Supply Chain refers to end-to-end trade processes and information that drive a Company's Cash flows, financial accounts and...

Supply Chain Management

A supply chain comprise of entities involved in two way direct transactions, leading to movement of products, services, finances, or...

Product Innovation

It is essential to be innovative in the dynamic market environment irrespective of market share or popularity of product. Consumer needs,...

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