Deepak Pande, CFP
Customer Relationship Management contd1...
Campaign Management could be undertaken using CRM by launching promotional campaigns for segmented consumers when suitable products are...
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Deepak Pande, CFP
Jul 16, 20182 min read
Customer Relationship Management
Objectives of CRM * Extending delightful customer Service * Facilitate acquisition of new customers and augment income from customers *...
Deepak Pande, CFP
Jul 12, 20181 min read
Market Segmentation contd2...
Behavioral Segmentation has the advantage of using variants those are closely related to the products itself. It could be a direct...
Deepak Pande, CFP
Jul 12, 20182 min read
Market Segmentation contd1...
Psychographic Segmentation refers to internal characteristics of consumers, such as attitudes, beliefs, preferences, knowledge, interests...
Deepak Pande, CFP
Jul 6, 20182 min read
Market Segmentation
Whenever a new product is launched/positioned or an existing product is re-positioned by the Company it is imperative that Market...
Deepak Pande, CFP
Jun 27, 20182 min read
Consumerism
Consumerism in marketing means protecting interests of the consumers through organized efforts of the individuals, association of...
Deepak Pande, CFP
Jun 10, 20182 min read
Product Innovation
It is essential to be innovative in the dynamic market environment irrespective of market share or popularity of product. Consumer needs,...
Deepak Pande, CFP
May 15, 20182 min read
New Product Development Techniques
Although a lot of new products get launched in the market yet many of them do not see the light of the day. Before we discuss new product...
Deepak Pande, CFP
May 8, 20181 min read
Product Life Cycle
Product Life Cycle (PLC) relates to the life of a product which passes through stages of introduction, growth, maturity and decline. The...
Deepak Pande, CFP
May 6, 20182 min read
Marketing Mix or 4 Ps of Marketing
Emergence of 4 Ps ( Product, Price, Place & Promotion ) of Marketing could be traced back to late 1940s. The original marketing mix or 4...
Deepak Pande, CFP
May 4, 20182 min read
Segmentation, Targeting & Positioning (STP)
One would perhaps agree all products and services could not be developed for mass segment. For effective marketing strategy, segmentation...
Deepak Pande, CFP
Apr 22, 20182 min read
Difference between Sales & Marketing
Often people get confused when asked to differentiate between Sales and Marketing. While we would endeavor to have clarity by defining...
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